Tel-Avivians

Collaboration with Zoya Cherkasski, since 2013

Tel Aviv is a small city, and I often see people wearing my designs.
I wanted to capture some of these characters and so I approached Zoya Cherkassky – renowned Israeli visual artist to collaborate and to draw this individuals.

A collaboration between myself and Zoya happened naturally. An idea to go out into the urban jungle, meet a reality calling for a new interpretation whether in art or design.
We worked together with Zoya to create 13 images of these people, which have been printed onto fabric and eventually were made into clothes and one day became
a well known brand’s signature pattern.I love the essence of the cycle; a person wears my designs and then inspires upcoming designs.

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